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What does it really mean to be supporter-centric? Turning principles into practical actions

Thursday 8 March, 10:50 am - 11:50 am

Alex Struthers MFIA

We often talk about donor-centred fundraising, but practically what does that mean for your organisation?   How do you implement a supporter centric approach? How do you measure the success of this? Using real-world practical examples, this session will take you through some experiences of becoming more relevant to supporters, why donor commitment is important and ideas on setting up a supporter-centric approach. This session is for those just starting out in fundraising or who have a few years’ experience and looking to kick-start a supporter centric approach of their own.

Session grading: New, Intermediate


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