How to run a record-breaking tax appeal when the odds are against you – and you haven’t done acquisition in years
Friday 9 March, 9:25 am - 10:25 am
After an extremely disappointing Christmas Appeal in 2016, our appeals income line was NOT looking good. We were facing a huge deficit, with the pressure on to make up this vital income in the final, most important appeal of the year – Tax 2017. To make matters worse, CARE Australia has undertaken no direct mail acquisition since 2012. And with reliance on our mail donors to generate 80% of the appeal’s income – we were scared.
To face this challenge, we pulled out every DM trick in the book – and in this presentation, we will demonstrate how we overcame the odds to achieve a record-breaking result.