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Love the numbers, love your Supporters: How Cancer Council NSW uses data to build relationships with their bequest community

Friday 9 March, 11:00 am - 12:00 pm

Teneale Cameron
Joshua McNeil MFIA

Using solid direct marketing principles Cancer Council NSW has grown a sizeable database of 10,000 supporters in their bequest pipeline. This session will explore the techniques used to build this community (including a record growth year in 2017) and how to use data to ensure time and money is spent wisely when building relationships with this incredibly important group of supporters.  

Session grading: General


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