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The art of nudging: How to use behavioural insights to improve your bequest program & get results from minimal investment

Friday 9 March, 11:00 am - 12:00 pm

Adam Buckles

Why do we buy that product over another one? Is the government really watching me? How can I improve my bequest programme for minimal cost? Adam Buckles, Global Legacy Specialist for Amnesty International will give you these answers and more in a session looking at using behavioural psychology or nudging, to improve your bequest results. 

Session grading: General


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