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The CareFlight Story – overcoming fundraising challenges with innovation

Thursday 8 March, 12:00 pm - 1:00 pm

Trent Osborn MFIA

In 2007 aeromedical NFP operator CareFlight encountered major financial and fundraising challenges when it lost two thirds of its emergency helicopter operation. This session will examine the strategic and tactical innovation which was employed to successfully reposition and grow CareFlight’s fundraising revenues. This has seen CareFlight expand from a state based fundraising operation dependent upon two major revenue streams, to a national fundraising entity generating income from a range of diverse, growing and integrated programs.

 

Session grading: Intermediate, Advanced


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