How to design a digital strategy: Learning from The Ration Challenge
Thursday 8 March, 8:00 am - 9:00 am
Drawing on the award-winning results of the Ration Challenge, this session will cover the key areas of a transformational digital strategy. This will include the steps in creating and implementing your strategy, creating a team culture for digital, processes and approaches that work best, funnel theories for phasing campaigns and how to use a targetted and multi-phased approach to drive value and connection.
By delving into successful (and very unsuccessful) case studies the session will give practical examples that you can apply to your digital strategies right way.Session grading: Intermediate
This track is sponsored by