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How focusing on the cause delivered the most successful Dry July campaign yet

Friday 9 March, 12:10 pm - 1:10 pm

Brett McDonald

In its 10th year, and after raising tens of millions of dollars to improve the wellbeing of people affected by cancer, Dry July Foundation could have been forgiven for resting on its laurels. Instead, they did the opposite, shifting their focus to deliver their biggest fundraising campaign to date in 2017.

Learn how focusing on the cause allowed the Dry July team to target a more engaged audience that increased conversion and the average donation.

Session grading: Advanced

This track is sponsored by

FrontStream


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