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I need to love myself before I can love another: How knowing more about your Brand can transform your fundraising performance

Thursday 8 March, 8:00 am - 9:00 am

Dan Geaves MFIA

As the sector faces a future where the reputation of charities may all be lumped together, distinctive brands will help some organisations to stand apart and thrive. Understanding what’s unique about you and your brand will help you build a fundraising and communications strategy.

In this session Dan will share examples of how to use the tools of branding to ensure you present the best possible impression on your first date.

Key learning outcomes:

  • Learn brand terminology and difference between brand development and branding
  • Identify the relevant brand tools for fundraisers
  • Discover how to capture your organisation beliefs, principles and personality
  • What to collate as the ingredients for your brand platform
Session grading: General


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