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Swipe left or right: How to target the best donors for a lasting relationship

Thursday 8 March, 9:10 am - 10:10 am

Glen Hill
Joel Nicholson MFIA

In this session, Joel will look at how to optimise targeting the right donors across acquisition, renewals and reactivation programs. Glen will shed some light on which acquisition lists have performed well from the first communication until their last measuring life time value and proposition development. 

Session grading: Intermediate


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