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Getting serious: Detecting major donors - The proven science and art of solicitation.

Friday 9 March, 11:00 am - 12:00 pm

Carl Young

Many fundraisers are under pressure from their CEO or board to go out and find major donors: “just make it so”. However many charities don’t have the understanding, resources, capacity or systems in place to empower fundraisers to succeed. The purpose of this session is to demonstrate that major donor fundraising is not about luck, a good proposition or a charismatic CEO. Whether you are a large or small charity, what are the principles of Major Gift solicitation success that you can put into place? How a basic or sophisticated fundraising strategy can lead to consistent growth in Major Donor fundraising. 

Session grading: General, New, Intermediate, Advanced


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