Gifts in Wills
Wednesday 7 March, 9:00 am - 3:00 pm
Research has dictated that our gifts in Wills marketing is focused on specific donor groups but what happens when you broaden your approach and start marketing to other cohorts and use alternative methods than your typical approaches?
This masterclass will look at channels that are not the first point of call for those with a traditional gift in Wills program. Facilitated by Helen Merrick MFIA, Campaign Director of Include a Charity, it will use case studies from real-life organisations looking at how you can use new media, engage younger audiences, volunteers, major and mid value donors and those who advocate on your behalf. Learn how you can take your program to the next level and increase your pipeline.Session grading: General, Intermediate, Advanced