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Opening Plenary: The ALS Ice Bucket Challenge: Reflections on a Global Phenomenon

Wednesday 7 March, 3:30 pm - 5:15 pm

Barbara Newhouse

In the summer of 2014, millions of people around the world dumped buckets of ice on their heads to raise awareness and funds for ALS. The result was staggering – The ALS Association received $115 million in just six weeks and at least $100 million more was raised for other ALS organizations around the world. It was the most important moment in the history of ALS since Lou Gehrig’s farewell speech over 75 years ago. At the time, Barbara Newhouse was only seven weeks into her role as CEO of The ALS Association. In this presentation, she reflects on lessons learned from the Ice Bucket Challenge and how it changed the organization, the ALS community, and the fight against ALS forever.  

Session grading: General


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