Skip Navigation

Rob Edwards

Rob Edwards

Chief Executive Officer
Fundraising Institute Australia

Rob is CEO of the Fundraising Institute Australia (FIA) the peak body for the fundraising sector, a role he took up in October 2011. 

In his role at FIA, Rob is charged with leading organisational change to ensure that the Institute continues to meet the needs of members and provides leadership in respect to developing a rigorous self-regulatory environment supported by professional development and advocacy. Rob served on the ATO’s Charities Advisory Committee.

Prior to taking the role at FIA he spent 18 years as CEO of ADMA.  During that period he presided over growth of the Association from a minor niche player in the marketing sector to become the largest marketing industry association of its kind in Australia.

Much of his work in that period encompassed working with all levels of Government on complex and sometimes controversial public policy issues such as Privacy and Data Protection, Anti-Spam legislation, Children’s Online Privacy and On Line Behavioural Advertising.

Rob’s work has been recognised internationally by being elected Chair for a four year term of the International Federation of Direct Marketing Associations and his frequent overseas speaking engagements include sessions at the United Nations Telecommunication Union in Geneva.

Rob held senior management roles at O’Brien Glass, was General Manager, Marketing at Pacific Aviation, an Ansett subsidiary, was Managing Director of Key Direct Response and Vice Chairman of the ADMA Board of Directors.


Lifting the veil on charity performance
9:10 am - 10:10 am on Thursday 8 March
Strategy & Leadership

<< Back

Conference Partners



Donor Republic
Inspired Adventures
Strategic Grants
ASI Solutions
NGO Recruitment
Budget Mailing Services
Pro Bono
Connecting Up