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Joel Nicholson MFIA

Joel Nicholson MFIA

Managing Director
LemonTree / Marketsoft

Joel is a data and technology crusader who has a passion to help build a more customer/donor centric future. The speed of change and the convergence of data and technology has an enormous influence on the way we all live. The ability to harness and leverage both these forces to empower marketers towards customer centricity is what excites him.

Joel has been leading the data-driven services company, Marketsoft, for the past 12 years across commercial organisations including the big four banks, publishers, retailers, and in recent years a focus on Non-Profit.

Joel was instrumental in launching Australia’s first donor centric data collaborative in late 2014, called LemonTree, with a vision to create sustainable fundraising practices through collaborative thinking, technology, data, and by ultimately putting the donor first.

Sessions

Swipe left or right: How to target the best donors for a lasting relationship
9:10 am - 10:10 am on Thursday 8 March
Direct Marketing

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