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Fiona McPhee MFINZ

Fiona McPhee MFINZ

Head Insights & Strategy
Pareto Fundraising

Fiona loves fundraising. She’s been doing it for 18 years and is still smiling. Energetic and engaging she works with charity fundraisers, bosses and boards to help them raise more to do more.

With ‘sleeves rolled up’ and ‘hands dirty’ practical experience she is a most sought after strategic fundraising adviser, planner, mentor and consultant. Fiona brings to the party her love of data and the insights it provides to help drive the development of her speciality areas of donor acquisition, regular giving, bequests, middle donor programs and integrated communications programs.

As a speaker and trainer Fiona draws on best practice methodologies as well as her experience and insights from her time working with hundreds of charities from across Australia, New Zealand, South East Asia and North America.


Regular Giving
9:00 am - 3:00 pm on Wednesday 7 March

Keeping it casual: All there is to know about setting up a leading Direct Mail program
10:50 am - 11:50 am on Thursday 8 March
Direct Marketing

Panel Debate – The love gurus: Who gives the best fundraising advice between the Agency side or the Charity side? You decide in this interactive debate
2:10 pm - 3:10 pm on Friday 9 March
Direct Marketing

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