Erica Myers-Tattersall MFIA
Dr Erica Myers-Tattersall is a qualitative researcher, marketer and fundraiser with an interest in impact measurement and donor behaviour with two decades of corporate and not-for-profit sector experience. She is the director of Xponential Fundraising, part of the Xponential Group, that offers market research, database analysis, and fundraising program development.
SessionsCouple’s therapy: How to use basic market research and data analysis methods to better understand your donors and the likelihood of them continuing to support your work
9:25 am - 10:25 am on Friday 9 March
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