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Alicia Madden

Alicia  Madden

Planned Giving Coordinator
Legacy NSW

Alicia spent 10 years in the funeral industry before moving to the fundraising sector as the Bequest Officer/ Relationship Officer with CareFlight in October 2007.

Her role with CareFlight was to develop and manage their bequest program. As a result of building strong relationships with donors, CareFlights data base almost doubled in the number of confirmed benefactors leaving gifts to CareFlight in their Wills.

Alicia started with Legacy in January 2016 as their Bequest officer, again developing and managing their Bequest Program.

Alicia is now the Relationships Manager with Legacy and while she continues to work in the bequest space she is also responsible for implementing strategies that build relationships with both internal and external stakeholders to increase funding through the Trust, Grants and Foundation space, and increasing the awareness of the role Legacy has within the community.

In her spare time Alicia loves spending time with her 3 adult sons, gardening and competing in Dockdog Competitions with her 2 water loving dogs.


Panel Discussion – Till death do us part: Learn from the best who have set up successful Bequest programs
12:10 pm - 1:10 pm on Friday 9 March
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