Unlock the Power of Data to Drive Your Fundraising Success 

Join experts Fiona McPhee, Erin Hamalainen, and Adriana Aguilera for a hands-on workshop designed to help you elevate your fundraising strategy. This session offers real-world strategies, actionable tools, and a roadmap to harness your data’s full potential. Perfect for fundraisers seeking to make smarter, more impactful decisions, the workshop will show you how to strengthen donor relationships and drive successful campaigns. 

What You’ll Gain: 

1. Clarity – Learn what data to collect and how to approach segmentation, segmenting and targeting your audience for effective campaigns and donor journeys. 

1. Confidence – Master key metrics to assess program performance and understand donor behaviour and use these to guide decision making. 

1. Inspiration – Discover how The Fred Hollows Foundation evolved their use of data over the past ten years, and how data is used to grow its fundraising (ideas you’ll be able to apply to any program). 

1. Actionable Tools – Walk away with a clear plan to improve your data-driven decision-making. 

This interactive session combines insights, examples, and dynamic discussion, aiming to help you lead your organisation to data-driven fundraising success.