Join Fiona McPhee, Erin Hamalainen, and Adriana Aguilera for an energetic, hands-on workshop designed to help you maximize your fundraising potential by learning how to harness the power of your data (and how to inspire your organisation to invest more in your greatest asset). This session is perfect for fundraisers looking to make smarter, data-driven decisions that lead to stronger donor relationships, more successful campaigns and critically more sustainable fundraising.

What’s in it for you? By the end of this workshop, you’ll leave with practical tools, actionable insights, and real-life examples you can apply immediately to improve the way you use data, help your organisation understand why they should invest more in your data and boost your fundraising results

Session 1: Start Smart – Collecting & Segmenting for Success

Ever wonder if you’re truly getting the most out of your data? In this session, we’ll dive into they why of what data to collect, segmentation and targeting. You’ll learn how to break down your donor data, identify key segments, use behaviours and captured data to target and personalise and apply these insights to create more effective campaigns. We’ll provide you with simple tools to make your work easier and more impactful.

Session 2: Measure What Matters – Key Metrics & Analysis

Once you understand your data, what next? This session covers the critical measures and basic analytics you need to assess your fundraising efforts. We’ll help you with ‘why’ of getting a clearer picture of your donors and their behaviours, how this will help your fundraising, and share tools to analyse your program’s performance.

Session 3: Real-World Applications

Get inspired by Erin and Adriana as they walk you through how they used data to grow and diversify Fred Hollows’ Regular Giving program. You’ll hear valuable insights on how to tackle challenges, leverage small wins, and keep innovating for long-term growth—all using the power of data. Bring along your data, analytics and insights questions for these experienced presenters.

This is not just a lecture – it’s a dynamic day designed to fuel your fundraising success.

1. Understand the power of good data, segmentation & personalisation
2. Develop a Metrics-Driven Mindset
3. Learn how to identify and apply key performance metrics that reveal the health of your fundraising programs.
4. Understand the need for, and power of actionable insights
5. Learn how small, consistent innovations can lead to long-term gains.
6. Gain Practical Tools

By attending this workshop, you’ll evolve from being a fundraiser who understands the basics of data to one who fully harnesses its potential. You’ll learn to approach your fundraising with a sharper, more analytical mindset, driving smarter, data-informed decisions that enhance donor engagement and increase returns. With expert guidance and real-world insights, you’ll transform into a strategic fundraiser who not only improves current performance but continually innovates for long-term success. This session will equip you with the tools and confidence to lead or contribute to your organisation’s data-driven fundraising initiatives with excellence.