TRACK • Conference Tracks & Gifts in Wills
Achieving remarkable results through an integrated gifts in Wills program: a case study from Bendigo Health Fundraising & Foundation
Thursday 24 Feb 2022 - 12:00 pm to 1:00 pm
Gain an understanding of how being able to surprise and delight your donor in ways that don’t necessarily need to be costly or extravagant can expand your gifts in Wills program. Discover how through sharing aspirations and nurturing relationships can introduce the concept of a living gift aligned to organisation priorities.
Bendigo Health Fundraising & Foundation will explain how its small team’s focus on gifts in Wills and best practice supporter experience resulted in the establishment of the Gobbé Wellness Centre and a delighted donor, Helen Gobbé, who never imagined in her lifetime she would see her and her late husband’s vision realised.
The team will talk through how they integrate gifts in Wills into every communication and how it has helped create a greater sense of Philanthropy throughout the hospital.