Conference Program

Conference Program

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TRACK • Emerging Issues & Global Trends

Panel Discussion: Artificial intelligence & machine learning

Thursday 23 Feb 2023 - 12:00 pm to 1:00 pm

  • General Fundraiser (all fundraisers)
  • Beginner Fundraisers (less than 2 years experience)
  • Intermediate (2-7 years experience)
  • Advanced (more than 7 years experience)

The benefits of leveraging on AI supervised learning to boost opportunities and effectiveness for donor acquisition and retention would generate impactful and lasting business outcomes, including:

– Diversification of acquisition channels mitigating high risks of high reliance on face-to-face (F2F) street fundraising.

– Improve net by significantly lowering the cost of acquisition, reducing attrition, and growing volumes, with digital and telemarketing.

Innovations like AI and machine learning can transform fundraising, but charities need to embrace it or fear being left behind. In this panel Dave Lyndon, Dataro’s CT and co-founder will put forward the case that charities who adopt machine learning (AI) technologies will be the leaders of tomorrow and increase their impact – raising more for their cause, improving the donor experience and making their own jobs easier.

Most charities know the potential of using their data more effectively. But some have been slow to adopt more data automation in their fundraising practices. Dave will share how AI eliminates the need for complicated data analysis and segmentation in fundraising so anyone in the team can easily and reliably find the right donors for their fundraising campaigns across appeals, recurring giving, mid-value and major giving.

Dave will share examples of how large and small charities are already using solutions like Dataro’s AI software to achieve some remarkable results and argue that charities who don’t adopt more automation in their processes could soon be left behind.

Emerging Issues & Global Trends Track Sponsored By:


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