TRACK • Masterclasses
Masterclass 5: Apply the mindset of donor-centricity to your fundraising to raise more money for your mission
Wednesday 23 Feb 2022 - 9:00 am to 3:00 pm
Hear how adopting the mindset of “donor centricity” can ensure your fundraising can be at its best on behalf of donors and still prioritise the needs of your beneficiaries and service users, leading to more money for your mission.
This masterclass will cover:
- How to remember your donors throughout your organisation.
- The three questions to answer before you start any donor communication.
- Understanding donor needs and a model you can use for your fundraising.
- Ways to deliver a great donor experience so people will give again, give more, and recommend your cause to their own networks
The session will draw on examples from around the world and provide tools to get attendees started.
Registration to a masterclass is in addition to your conference registration. Delegates can attend one masterclass only and limited numbers apply for each class.