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Conference Program

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TRACK • Individual Giving

Direct Mail – the fundamentals of developing a holistic, integrated appeal

Friday 24 Feb 2023 - 9:25 am to 10:25 am

Direct Mail remains one of the strongest, tangible touch points to drive gifts. However a sophisticated program entails a considered approach, from the careful development of a proposition, segment analysis and pack creative and copy development to the use of a multi touch point approach across other channels to maximise impact and return. This is a practical session with lots of takeaways and insights, to help get your appeals from good to great.

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