TRACK • Middle, Major & Philanthropy
Creating mid value from nothing. How Plan International Australia reimagined existing resources to build a mid-value program in 12 months
Friday 3 Jun 2022 - 3:30 pm to 4:30 pm
When Plan International realised they needed a mid value program they didn’t know where to start. The could run mass market programs well and had seen some recent success with their Major Donor program. They knew they had an big pool of donors with the potential to give between $1000 and $5000, but didn’t know what to do with them.
In this presentation Tom, Beth and Madeleine will talk about how they identified their potential mid value prospect pool. They will discuss how they crafted a new proposition that would inspire them to give at a higher level. They will talk about how Plan turned their in house call team into relationship managers, bridging the gap between mass market and major donors. They will talk about their success, lessons learned and how they plan to scale their program over the next few years.