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TRACK • Fundraising How To…

Demystifying Data for Fundraisers

Saturday 4 Jun 2022 - 12:10 pm to 1:10 pm

Data … What is it? How do we use it? Why is it important?


For creative right brain fundraiser types, the very concept of data can seem boring, overwhelming, or both! This session aims to re-think this idea and dispel the myth that data is anything but your most valuable asset. This session is targeted at fundraisers who are new to the industry, and will cover the basics around what you should be capturing and how you can use it for fantastic reporting. Focusing on why data is a fundraiser’s best friend and how it can ultimately improve the performance of your programs. Real life examples will illustrate the power of data and how you can use key metrics to demonstrate your fundraising success.

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