Conference Program

Conference Program

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TRACK • Gifts in Wills

Developing a digital blueprint for Gifts in Wills success

Thursday 23 Feb 2023 - 8:00 am to 9:00 am

  • Intermediate (2-7 years experience)
  • Advanced (more than 7 years experience)

Want to know how you can recruit more bequest prospects, engage your intenders and drive more bequests through digital? Of course, you do!

In this session, you’ll hear how the Children’s Hospital Foundation utilised Facebook and their digital channels to grow its bequest program with a 275% increase in the number of confirmed Gifts in Will – FY21 to FY22.
In this joint session, you’ll hear from Children’s Hospital Foundation and their digital agency partner, Bigfoot Fundraising on how to be ‘digital-ready’ to grow your GIW program – with practical tips on setting up and optimising your digital GIW activity – so you can develop a blueprint for success!

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