TRACK • Individual Giving
Fundraising with Impact: How Amnesty built a fundraising acquisition program that puts human rights impact at the heart of everything we do
Thursday 24 Feb 2022 - 8:00 am to 9:00 am
The presentation will cover two innovations in the lead generation space which are designed to empower and inspire individuals to become human rights defenders beyond their financial contributions. These mechanisms not only deliver strong financial outcomes to fund Amnesty’s mission but also elevate the organisation’s capacity to mobilise passionate human rights defenders and lobby decision-makers and create change. Underlying this strategy is a commitment to building communal relationships with supporters, by affirming their desire to make the world a better place and placing Amnesty as the provider of resources to help them drive change. Amnesty has successfully adopted this integrated approach to fundraising and campaigning and will be sharing the results, challenges, and learnings we’ve gathered along the way.