Imagine your digital fundraising campaigns as a science experiment. How do you figure out what works best? By testing! We’ll show you how to run simple experiments that reveal insights about your donors. Learn how to set up A/B tests that can help you understand what messages, images, or calls-to-action resonate most.

We’ll look at examples of success and failure, highlighting what to do – and what to avoid. By the end of this session, you’ll have a toolkit of actionable strategies to test, and optimise your digital fundraising campaigns.