In this session, attendees will get an exclusive first-look at Gathered Here’s 2023 Gifts in Wills Report, which analyses 15,000 online wills and $120 million in death bequests.

Expect unique insights into donor demographics, giving behaviour, and charity campaign trends, with real-life implications for Australian fundraisers.

Charity marketing guru Lucy McMorron will be sharing actionable tips on crafting effective gifts in wills campaigns while the Climate Council team will also share some wins, losses, and learnings from the organisation’s highly successful Include a Charity Week campaign.

Attendees will leave this session with a better understanding of the modern Australian will-writer, the information they need to create more strategic bequest campaigns, and a behind-the-scenes look at an innovative gifts in wills strategy in action.