This session will take you through our Giving Day, which ended up being a capital campaign for our hospital to acquire a vital piece of equipment that cost over $4 million.

This was our inaugural Giving Day and we entered the experience  clueless. We want to share our learnings and process with you so you can be prepared and know what to expect.

We will share the inside scoop about –

• The problem
• How we integrated the Giving Day with our hospital strategy.
• Where we started
• How we approached major gifts to form our matched giving fund
• How our Supporter Survey supported our Giving Day
• Our approach to data and donor audience segmentation
• Our communication and content overview
• How we engaged our corporates
• How we drove internal community participation
• Our results
• And most importantly, our learnings – the good and the bad.