TRACK • Fundraising How To…
Going new places with digital integration
Friday 24 Feb 2023 - 11:00 am to 12:00 pm
- General Fundraiser (all fundraisers)
Over the last decade digital fundraising has tended to prioritise more mass fundraising efforts such as cash appeals, 2 step to regular giving or peer to peer events.
With digital channels now maturing and COVID having accelerated uptake with older Australians this session will take you into some of the learnings over the last 12 months across digital marketing, particularly focusing on channels that have seen little digital disruption – namely Major Donors and Gifts in Wills.
Come and here how digital channels can both assist to generate leads as well as bring supporters closer to the organisation over time and act as an important stewardship channel.
Sharing case studies from Cancer Council NSW and The Perkins Institute you’ll walk away with an understanding of whether digital acquisition is right for you and practical information for journey mapping to help you utilise digital channels to better steward your own donors to complement traditional relationship management techniques.