TRACK • Individual Giving
Harnessing creativity and collaboration to achieve maximum fundraising impact for Amnesty’s “Relentless” Tax Appeal
Friday 24 Feb 2023 - 12:10 pm to 1:10 pm
- General Fundraiser (all fundraisers)
This session will showcase how authentic storytelling, positive collaboration and impact-driven creativity elevated Amnesty’s Tax Appeal in 2022.
From the outset of this campaign, it was vital to centre the voices of people with lived experience. There was one word that stood out from the rest ‘Relentless’. This was the word that encapsulated the experience of refugees across the world. The relentless struggle, the relentless heartbreak and the relentless pain of leaving one’s home and entering into the unknown. This theme was integrated across direct mail, digital and social media to bring to life the challenges of many refugees and maximise donor impact.
Join Tom Beech and Hannah Allsopp (Amnesty International Australia), and Clayton Thomas (Marlin Communications), as they present a powerful case study of impact through collaboration and creativity.