In this session we will speak through: 

• The scary things we learned about our trolls : A deep dive into our research on online trolls. Specifically analysing the danger they posed to our fundraising efforts, brand health and online efficacy.
• Trollbait Campaign: We will walk through our FIA award-winning campaign (Most Outstanding Fundraising Project) to turn online trolls into a fundraising opportunity,

Our Journey to fostering innovation : We will cover the critical steps we took within our fundraising team to foster an a culture of creativity and innovation.