Over the past 4 years, the Salvation Army (Australia) has undergone radical digital transformation which has increased digital fundraising by 250%+ from $6.4 million in 2019 to $22.8 million in 2023.

Join Australia’s National Head of Fundraising, Janine Kewming, who will deep dive into the strategy behind our transformation, not just driving growth in the short term, but also enabling the Salvos to acquire younger donors for their future long-term growth & sustainability.

What started as a COVID-pivot for the Salvos’ biggest annual campaign The Red Shield Appeal, has turned into continual digital fundraising growth year on year – with digital powering up our major appeals, donor acquisition activities, new subscription giving products and now expanding into other parts of our fundraising.

Through this session you’ll learn the lessons, insights, tests and strategy behind transformative digital fundraising growth, how we’ve integrated it in with other channels and what we’re investing in next, applicable to all charities big and small.