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TRACK • Individual Giving

Love is in the Air. How leading with their mission and values online helped Wayside grow from $3.9m to $9m in fundraising income

Friday 24 Feb 2023 - 11:00 am to 12:00 pm

  • General Fundraiser (all fundraisers)

Join Laura Henry and Jennifer Arceo to learn how Wayside Chapel continues to buck the trends and achieve growth through their digital campaigns and appeals, by leading and integrating their mission, values and vision of ‘love over hate’ to acquire new donors, grow loyalty, increase lifetime value and ensure supporters fall in love with their cause.

From the CEO, the staff, to the Wayside visitors and their loyal supporters, you’ll see how this small organisation lives and breathes its mission and how this is translates across their programs and activity to achieve long term success.

In this session, you’ll gain valuable insights on their approach to their individual giving campaigns that has driven a 128% growth since launching a focused digital fundraising strategy.

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