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TRACK • Conference Tracks & Fundraising How To…

How NOT to: mistakes, face-palms and fundraising fails

Friday 3 Jun 2022 - 3:30 pm to 4:30 pm

We’ve all had that idea for a fundraising campaign that sounded brilliant in our mind but turned out to be a disaster.  And most of us have probably had that heart stopping moment you realise the wrong address is on your reply-paid envelope.  Well, you’re not alone.  And if you’re looking for some fundraising therapy to remind you that we’ve all had one (or nine) of those moments, then come along to this session.  You’ll hear from some of the world’s best fundraising practitioners who’ll share, face in their palm, their worst ever fundraising mistakes.  This isn’t just a cringe fest with lots of laughs, there’s lessons to be learnt from each one of them. This really will be a ‘how to’ session, helping you avoid the biggest mistakes some of the world’s best fundraisers have made. And how they then turned those disasters into major windfalls during a pandemic.

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