TRACK • Middle, Major & Philanthropy
Building a Matched Giving Campaign with mid-level donors
Friday 24 Feb 2023 - 9:25 am to 10:25 am
- General Fundraiser (all fundraisers)
Finding Your Match: Challenged with an ambitious matching pledge target for their annual giving day, RSPCA Victoria built a scalable plan encouraging mid-donors to self-nominate and increase their giving as Leading Matchers. Weaved in and around the existing appeals cycle, and driven by direct response tactics, it champions mid-donors within their database to reach new heights.
This session will equip you with a straightforward blueprint sharing learnings and results, the inhouse data segmentation decisions, supporter survey design, development of the proposal pack with key structural and creative decisions, and most importantly the steps taken to secure the matching gifts ahead of RSPCA’s annual giving day.
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