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TRACK • Conference Tracks & Middle, Major & Philanthropy

How to build a strong mid-value case for support. Creating rich story-driven experiences for mid-value donors

Saturday 4 Jun 2022 - 11:00 am to 12:00 pm

Join Lenny Elario from Australian Red Cross and Jasmine Coronado from Marlin Communications as they present a valuable case study illustration on how to strengthen a mid-value offer and build meaningful relationships for maximum impact.


This session will explore how Australian Red Cross, in collaboration with Marlin Communications, transformed their mid-value donor program by building a stronger case for support, using CX to delve deeper into their donor’s motivations, and creating an authentic, story-driven strategy where donor experience is paramount.


This case study analysis will provide inspiring insights and practical advice on how to level up an existing mid-value program, or build an impactful donor-centric program from the ground up.

Middle, Major & Philanthropy track sponsored by:


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