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TRACK • Conference Tracks & Fundraising How To…

How to create a winning case for support

Thursday 24 Feb 2022 - 9:10 am to 10:10 am

We spend countless hours crafting donor communication pieces ranging from direct mail appeals, to website copy, to major gift brochures, but rarely do we ever sit down and carefully craft our messaging that outlines to a donor why we need their donations.


A Case for Support is the foundational document of all your fundraising efforts. It outlines the how and why behind your need for philanthropic contributions and what makes you so unique and your cause so urgent.  With one, you can watch your organization’s revenue skyrocket because of urgent donor call’s to action based on a message that resonates with their values.


During this interactive workshop, you will get all of the tools and step-by-step instructions needed to create a compelling Case for Support.

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