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TRACK • Fundraising How To…

How to get people to care

Friday 3 Jun 2022 - 9:10 am to 10:10 am

For the past decade, NextAfter founder and Chief Innovation & Optimization Officer, Tim Kachuriak, has been obsessed with trying to answer a single question: why do people give? This obsession has led to reams of original research and over 3,300 published experiments. All this research and experimentation has resulted in a simple yet profound discovery: the secret to getting more people to give lies first in getting them to care. Through this fast-paced, information-packed session full of case studies, Tim will illustrate how you can apply a methodology called “care alignment” to radically increase your fundraising performance.

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