In this session, we’ll share the forward-thinking approach used to revitalise The Smith Family’s regular giving proposition.  

You will leave this session with an innovative four-step process using data, testing and creativity to help you craft and refine your own winning proposition.

You’ll learn dynamic strategies to assess your product portfolio and uncover new avenues for growth. Discover tools to unpack donor insights, build personas, and develop creative proposition territories that tap directly into the values and motivations of your target audience. And we’ll share practical strategies for testing and evaluating propositions so you can make decisions based on real results. 

Above all, you’ll gain powerful learnings from this innovation-led process that you can apply beyond regular giving to help shape future fundraising strategies.