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TRACK • Individual Giving

Integration for Impact: How to deliver meaningful campaigns from ideation through to supporter experience

Friday 25 Feb 2022 - 11:00 am to 12:00 pm

Working on a large-scale, cross-channel fundraising campaign can be tricky and requires an integrated and strategic approach to drive overall results. In this session you’ll learn what truly integrated fundraising activities can look like and how your fundraising and marketing teams can work together to get the most out of your fundraising campaigns. The past two years have required teams to be more agile and cohesive in order to successfully rework ideas and campaign tactics in tight timeframes to still achieve targets. In this session you’ll learn how the ASRC’s fundraising and marketing teams work closely together through all phases of campaigns, from the  discovery meetings, brainstorming and campaign ideation, key messaging development and supporter journey development to post-campaign reporting. Through  integrated teams and campaigns, the ASRC continues to deliver impactful and engaging experiences for their supporters to meet fundraising targets, and now with these tips and tricks, you can too.

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