On 1 May 2024, three of Victoria’s most loved charities, St Kilda Mums, Geelong Mums and Eureka Mums joined forces under one new name and brand, Our Village. We’ll explain why and how we did it – from Ruth’s pitch to the Board in her CEO interview, through development of a new strategy, a chance conversation with the CEO of L’Oreal Australia New Zealand that led to the funding for the project, selection of agencies, engagement with stakeholders including volunteers, the board, our team and our funders, through to the final, SUCCESSFUL, outcome – we’ll take you on an exhausting and exciting two-year journey that addresses:

• Why you might rebrand
• Why a corporate partner helped us
• Dos and Don’ts
• What we learnt
• What we have achieved

The inclusion of L’Oreal Director of Corporate Affairs and Engagement will add a level of interest to this presentation that might help others pitch for funding. Hear about why L’Oreal invested so much time and money to help us – and learn how a corporate partner can help bring a vision to life. With a focus on the fundraising benefits we’ll share our learnings and the pitfalls to avoid. Come and be part of Our Village.