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TRACK • Community, Events & Corporates

Lessons from Live Streaming: How to maximise P2P fundraising from going live

Thursday 24 Feb 2022 - 9:10 am to 10:10 am

Starlight launched their first live streaming fundraiser back in 2017 and from humble beginnings, have now generated over $2.5m from a variety of award-winning P2P streaming campaigns and partnerships, with global content creators and brands.

 

With the huge growth of media streaming platforms from Twitch to Tik Tok, and the multi-billion dollar gaming and e-sports industry, in this ‘Lessons from going Live’ session, Starlight will share their warts and all journey into this new, and often unpredictable, fundraising channel.

 

You’ll hear key insights, tips and watch-outs of how you can adapt the core principles in digital P2P fundraising and apply them effectively in the live streaming environment.

 

From individual gamers who raised $1m over 12 months, 30-minute Tik Tok streams that raised $20,000, through to 3 hour live-streamed ‘telethons’, this session will provide the key ingredients you’ll need for running a successful streaming campaign.

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