This presentation will take you through a 14-month multi-layered test where Australia for UNHCR used AI and data analytics to identify and engage mid-value prospects and donors. We were able to use machine learning to put into place the right journeys for the right donors, ensuring donor stewardship has the maximum impact, whilst focusing on the best net return for the Mid-Value program.

We will share the insights and learnings we had along the way. How collaboration across the organisation was the key to success, and the impact AI has had on our fundraising programs.

Attendees will gain insights into:

• The importance of cultivating mid-value donors and the potential they hold in fundraising.
• How AI and machine learning can revolutionise donor engagement strategies.
• Practical steps for integrating AI tools into existing fundraising efforts.
• The significance of fostering a culture of data-led decision-making.
• Implementing continuous testing and learning frameworks to refine fundraising strategies.
• Encouraging cross-collaboration between departments to leverage diverse expertise and insights.