Conference Program

Conference Program

back   Back to program

TRACK • Masterclasses

Masterclass: Love, Actually – Applying behavioural psychology theory to grow donor love

Wednesday 22 Feb 2023 - 9:00 am to 3:00 pm

  • General Fundraiser (all fundraisers)

When we talk about donor retention, loyalty and life-time value, we shouldn’t be talking about these as the end goal of donor engagement. We should view them as outcomes of growing donor love, actually.
And there is a science to love – decades of research presents us with a range of behavioural psychology principles that, when applied to our fundraising programs, are proven to build a donor’s sense of wellbeing, identity and commitment – turning their relationship with you into a source of personal growth and purpose, and something they truly value and want to continue.
Together, we will engage in a range of interactive sessions where you will apply a framework of behavioural psychology principles to your own program.
You’ll finish the day with a set of practical ideas and applications of philanthropic psychology that you can start baking into every facet of your fundraising – whether you have a large established program or are just starting out; whether you’re a specialist in a large team or a fundraising team of one.
And you might just fall that little bit more in love with fundraising!

Subscribe and connect

Don’t miss out on exclusive info from our conference speakers!