Conference Program

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TRACK • Masterclasses

Masterclass: Major Gifts Essentials

Wednesday 22 Feb 2023 - 9:00 am to 3:00 pm

  • General Fundraiser (all fundraisers)

Major gift fundraising delivers some of the highest return on investment in fundraising and the donations received can be truly transformational in their nature and impact. Despite this, major gifts are often overlooked or become an under-invested in area, and it can be daunting to approach people for large gifts of money.

Now, more than ever, a strong major gift fundraising program is vital, so join this masterclass and learn how to take yours to the next level.

This masterclass will cover all stages of the major gift fundraising process from developing your case for support, through prospect identification, engagement, the ask and stewardship. We will bust some common myths, take a look at some real-life examples and practice some donor conversations. We will also look at how you can integrate this form of asking with other aspects of the fundraising mix, thanking and stewardship priorities, and at some of the complexities that can be forgotten in the search for ‘the’ transformative gift.

Join this masterclass and leave feeling confident and energised about the next steps you will take to achieve major gifts fundraising success.

Registration to a masterclass is in addition to your conference registration. Delegates can attend one masterclass only and limited numbers apply for each class. 

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