TRACK • Emerging Issues & Global Trends
Mind the gap
Saturday 4 Jun 2022 - 2:30 pm to 3:30 pm
MIND THE GAP
Civic and social organisations are more needed now than at any point since the Second World War, yet we often struggle to articulate our added value beyond the already converted, leaving elusive new audiences outside of our reach. Owen will speak about how the spaces between ideologies will be civil society’s next great battleground for hearts and minds. The future of public opinion will not be governed by the use of facts to persuade, but the enlistment of feelings in order to find common ground. How might the way we engage with future supporters need to shift to accommodate this?