The session will take you on a fascinating journey of discovery from the perspective of a new charity facing into challenges of achieving cut-through and building awareness in consumers/donors mind that will motivate them to act.

The challenge of standing out in an oversaturated charitable landscape is real, and finding ways to create a compelling, differentiated message is crucial for delivering sustainable income growth.

Hospitals United for Sick Kids will share their experiences and cover areas including:

• Identifying barriers to growth: What they are and how to face into them
• Embracing Change and Challenge: The power of listening and the rewards of bravery
• Emotional Storytelling: Bringing to life the cause in a way that can cut through and endure
• Trust & Honesty: Building a ‘Team’ of supporters for the future that will have your back and help unlock new opportunities