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TRACK • Conference Tracks & Individual Giving

Panel Discussion: Strengths based fundraising

Friday 3 Jun 2022 - 11:40 am to 12:40 pm

With the use of ‘poverty-porn’ being publicly scrutinised and charities feeling pressure to tell stories of strength and resilience vs need and suffering, how do we help our staff, boards, service recipients and donors transition to this new vision for fundraising messaging? Join this important and increasingly relevant discussion as our panel of expert fundraisers explore the benefits and challenges of moving to more strength-based messaging – and the impact on charitable income.

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