Welcome to the wild ride of digital fundraising in 2025! As the online landscape morphs faster than you can say “click-through rate,” staying ahead of the curve is crucial.

Join us as we reveal the top 5 digital tactics that fundraising legends like Chris O’Brien Lifehouse, MS Queensland, Starlight Foundation, STEPtember, and World Vision NZ ahead of the curve and steaming into 2025.

This fast paced session will feature real life case studies from each charity, alongside expert practitioner commentary, and takeaways for you to implement tomorrow:

1. Chris O’Brien Lifehouse will share how they’ve transformed their Always On digital advertising, as well as Appeals and Giving Days.
2. Find out the secrets to MS Queensland’s change of digital strategy that grew registrations for their key peer to peer events, increased ROI and decreased CPA.
3. Learn how Starlight Foundation has evolved their supporter communications to maximise impact from marketing automation and emails, as well as introducing new AI driven comms channels to lift contact rates at a lower cost.
4. If you can’t measure it, did it really happen? STEPtember will share the analytics engine that drives the largest participation event in the country – and how it informs their strategy.
5. World Vision New Zealand will share results from their ongoing CRO project, lifting online donation revenue by more than 30%.

Prepare to learn, and leave with a toolkit brimming with the secrets to digital fundraising success!